Kvetcher In The Rye

To kvetch is to complain, to do it well is divine. Kvetcher In The Rye is storytelling in the form of productive complaining for those who yearn for common sense and search for the best and the truth. It’s like Wirecutter if Wirecutter was a real ass friend who told great stories, didn’t BS you with some Tik Tok algorithmic basicness, and knew the best food, best hotels, best airlines, best career strategy, best of everything…

Kvetcher In The Rye is — an unfiltered Community-Driven zine that is Curated Discoveries for the Untethered like me, your boy J.B. Tova

I’m just a regular schmuck from the community that raised me, QUEENS represent! I’m a born & raised 90s NYC baby who’s lived life to the fullest and done A LOT and ready to tell it all: from buying weed as a teen laced w/ PCP outside the Sizzler on Queens Blvd (RIP) to getting arrested doing marketing for record labels as a teen to selling $1M+ of gelato out my car to Michelin star chefs to the back of the food stamp lines to sticking my foot in the door in the tech startup world where somehow I keep making more by working smarter, not harder.

The paycheck is giving Coastal barely middle class and the booty is natural but the lifestyle is Dubai influencer w/ a BBL. I been around the world (aye yah yah [no Diddy]) and eat at the best restaurants, not the most expensive; these 2 things are almost always mutually exclusive IMO.

You say “Tova how do you do it? What hotel do I stay at? Where should I eat? What should I order? How do I get paid more for working less and travel better?”